Food and beverage business or usually called F&B business is one of the most popular business, especially when you are a beginner and starting to build your entrepreneur career. But, because of that, there are a lot of competitors in the F&B business, and the competition is fierce. If you chose F&B as your business, you need to do and have somethings that would help you in the sea of other F&B business owners.
One of the most important aspects in any business, including F&B is marketing and promoting your products and brand. But when you are a beginner, and don’t have any budget on promoting your business in big billboards, newspapers or television, how would you do it? The first and easiest step of promoting your F&B business is by having logoed plastic cups.
By having logoed plastic cups with your business’ name and logo on them, you would let your new customers know about your business, and if your food or beverage is good, they will remember and associate your business with good stuff. This will make them come back again and again, and start to become your loyal customer.
Let’s say you make and sell coffee, by having plastic coffee cups with the logo of your business on it, your new customers will remember your business name, and if your coffee is delicious, they will surely come back. And when they become a loyal customer, they would inadvertently or not, telling people around them about your coffee, and more people would come to your coffee store.
This is why when you have your business name and logo in your packaging like printed stadium cups, those cups are not only for storing your product, but also become mobile, moving and free advertisement for your brand. Not only for people who are buying your products, but also for people who see your cups being carried by your customers.
In short, having your cups personalized with the logo and name of your business printed on it, will turn those cups into your own small billboard to promote your brand. This is basically free marketing since you only have to pay for the manufacturing cost, and that is a lot cheaper compared to conventional advertising methods like billboards, banners and any other visual advertising.
It is a real phenomenon when you see an empty cup, and then you feel the urge to drink again. And when they see the disposable cups with the logo and name of your business on them, they would likely go to your store again. Cups with your brand on them would not only serve as your free marketing for new potential customers, but also help people who already bought your products, to go back again and again.
When you are jumping into the business world and having to deal with advertising, you will realize that in advertising, repetition is everything. Most people won’t recognize your brand just by one glance, it’s the multiple, repeated exposure that will get them to notice. So, by having logoed plastic cups for your business, you’re not only going to get new customers, but making your existing customers become loyal customers.
The packaging of your products has an important effect on the perception of your customers. The world’s top brands know exactly how important the packaging is, almost as important as the products themselves. And this is no different in the world of F&B business. The right printed solo cups can give your brand an eye-catching and unique look that will stay with your customers.
While this sounds simple, you need to use all the time and ideas you need to choose your business name, logo and color that you will use in your store and your packaging like clear plastic cups with logo. Whether it’s monochrome, conservative color scheme, or bright and fresh color and images, can have a huge impact on how your customers will perceive your brand as a whole.
Now that you know the importance and the benefits of having the name and logo of your business on your packaging, you might wonder where you can get it? Castalia International is your ultimate answer for this question. Castalia International can make you any personalized packaging items you want, even for plastic can holders.
Castalia International is a plastic products distributor based in Singapore that can be your choice for any plastic equipment you need in your store. Everything from your own personalized and recyclable cups or bottles, houseware plastic equipment like plastic container with lit and handle, industrial crate, dishrack, multi basket, or water jugs.
Another packaging item you should consider for your F&B business is non-woven shopping tote bag. These bags have a wide space to display the name and logo of your business even bigger than cups and bottles. Plus, your customers can also use these bags for other purposes like going to a grocery store, and this will be another free opportunity to promote your brand.
Castalia International is the perfect place for you to get your non woven tote bags for your F&B business since the tote bags from Castalia International are made with PP Spunbond that is strong, reusable, eco-friendly and of course customizable for your marketing needs.
The non-woven shopping bag from Castalia International come in 3 product dimensions, 45 cm x 43 cm, 30 cm x 40 cm, 40 cm x 30 cm with 45 cm length of the handle. For further details and information, go to Castalia International official website at https://www.castalia-international.sg/public/.
There you go, the benefits and importance of having logoed plastic cups to help you promote your F&B business, especially when you are a newcomer. You can also use personalized nonwoven tote bags to step up your advertising game. And you can get both of them from Castalia International.
